What the source says
How to interpret the signal
Ranking orders eligible candidates; filtering can remove a candidate before or after scoring. That distinction matters because stronger engagement predictions cannot recover a post that is not eligible for the viewer or surface.
A practical example
A post can underperform because it is old, already seen, blocked by a relationship preference, limited by visibility, or simply mismatched to the surface. Looking only at likes and replies would misdiagnose all of those cases as weak creative execution.
Action for builders
Diagnose distribution in order: confirm that the post is public and eligible, check audience and surface fit, then examine the promise and engagement quality. Do not respond to every reach problem by making the copy more provocative.
Evidence boundary
This page explains the public repository and official documentation as verified on 2026-09-29. Production experiments and configuration can change, so no recommendation here guarantees distribution.